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The identity, reputation
and prestige of an organization depend not
only on its professional success but also
on the way it maintains values, preserves
ideals and contributes to social development.
Tested by this touchstone for exemplary work
Rajasthan Patrika has proved its worth beyond
doubt and has even excelled itself. Soon after
he launched the newspaper he made it clear
to his colleagues that he would also use the
paper as an instrument for social change and
for the alleviation of social problems. He
expressed his resolve to work relentlessly
towards the accomplishment of this goal. It
was on account of this resolve of the founder
that Rajasthan Patrika has not only fulfilled
its social responsibilities but it has set
an example for emulation by others.
Patrika has played an important
role in enriching values and ideals which
society always yearns for. It has continued
to publish books on varying aspects of our
glorious cultural heritage and universal
values even since it saw the light of the
day. The Patrika Group has looked after
this materialistic aspect very well. It
has been in the forefront of the humanitarian
work. It explored various strategies to
rush humanitarian aid to the largest number
of the victims of natural calamities or
the people languishing in poverty. The establishment
of Jan Mangal Public Charitable
Trust in 1984 was a milestone in
this direction. Patrika made a great endeavour
to rush help to the people of Maharashtra
and Gujrat when they were hit by the most
disastrous earthquakes in Indian history.
It didn't lag behind when the entire state
of Orissa was invaded by the cyclonic destruction.
The sight of the wailing uprooted inhabitants
of this unfortunate state melted even stony
hearts. Patrika mobilized support for the
people of this state and rendered yeoman
service. It came to the rescue of the war
widows whose husbands died in the Kargil
war. Patrika itself contributed
a large amount and campaigned for public
awareness who responded generously. As a
result the afflicted families were saved
from another disaster that loomed large
in their minds after the death of their
members.
Most notable among its crusades
against suffering was its campaign for the
donation of a handful of grain (muthibhar
anaaj) by every citizen when the
continuous spell of drought in Rajasthan
pushed millions of its people to the brink
of starvation. Patrika called upon students
to bring handfuls of grain to its office.
The campaign electrified the student community
and the general masses in the entire state
who flocked to Patrika Offices in various
cities and created heaps of grain. Patrika
sent trucks loaded with the bags of grain
to the areas where people were dying. It
was a new value Patrika inculcated and showed
the people the way to help the needy. What
generated the tremendous enthusiasm was
its slogan 'bacha bacha Bhamashah' i.e.
every child is Bhamashah, the legendry philanthropist
of Mewar who donated every penny to his
people. Thus Patrika rose above the narrow
familial boundaries and considered the entire
humanity as its own.
Besides organizing sports
events, social and cultural festivals, Patrika
also undertook the challenging task of publishing
important books and that of helping the
educational institutions or enriching libraries.
It organized many adventures or helped NGOs
who initiated such projects as inculcated
the spirit of courage among kids or youths.
It was never motivated by considerations
of fickle fame but thinking that social
concerns and human values deserve utmost
attention, it fulfilled its obligations
to society in the spirit of selfless dedication.
When the Indian Army was sent to the borders
to face the threat of war from Pakisthan,
Patrika sent adventurous youths on motorcycles
to the snowy valleys to ' boost
the soldiers' morale with auspicious
messages of good wishes and greetings. When
Patrika realized that common ordinary citizens
encounter great difficulties in getting
their legitimate problems solved everyday
on account of bureaucratic redtapism, it
started a helpline and
called upon the people of the state to write
to Patrika about their problems and grievances.
Patrika fought for their cause by taking
the issues to the departments concerned
and saw that their grievances were redressed.
Hundreds of retired Govt.
employees or ordinary citizens have benefited
from this initiative. Not only this Patrika
came forward to help the people of a particular
region to get their problems solved. The
response was overwhelming and the bonds
of love for Patrika grew stronger.
Everyone in India had heard
that Vedas had in them an ocean of wisdom
but since they were written in Sanskrit
ordinary people remained ignorant about
them, Patrika's founder editor he
began to study them and wrote a series of
books in simple language and thus brought
the Vedic wisdom within the reach of the
ordinary people.
The voluminous book entitled
SHABD VED which he
compiled after years of hard work
is a living testimony to Patrika's contribution
to enrichment of values and preservation
of our cherished ideals.
he,
the founder of Rajasthan Patrika,
throughout his life as a journalist, tried
to fulfill social commitments to a large extent
and till date Patrika is following his footsteps.
Rajasthan Patrika has always
worked for the betterment of society. It showed
kindness towards birds and animals, it encouraged
talented people from every field and worked
hard to bring the hidden talent to limelight.
Jan Mangal Kalyan Charitable Trust
was set up which played a very important role
in encouraging the people from the field of
sports and social work. It either helped them
from its own resources or raised donations
for the budding talents. Rajasthan Patrika
has left a noticeable mark in the field of
publication. It has worked hard to make people
more knowledgeable.
Patrika has always been ahead for public service
and in this field it has organized many Learning
License camps for the common people. Patrika
has always showed its keen interest in the
field of public health and in this direction
it has organized several Blood Donation Camps
which has turned out to be a huge success.
Being a newspaper Rajasthan Patrika has always
fulfilled its duty to make the people of Rajasthan
aware of their rights. In this regard Patrika
did a campaign in which the reporters traveled
all over Rajasthan and tried their level best
to make the people aware of their right to
vote. The people appreciated this gesture
and gave their full corporation. Patrika has
even organized many cultural events. Patrika
every year organize a Book Fair in public
interest. This fair is organized in a large
scale where people can find books on all subjects
and beside that people also enjoyed the cultural
programme. Recent addition to the list is
the Health Fair organized by Rajasthan Patrika.
This fare got a lot of appreciation from the
masses and people from far and near participated
in the fair and satisfied their quarries related
to health. Rajasthan Patrika not only plays
the role of a newspaper but also the role
of a social reformer.
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